Author Question: Discuss the major factors to consider when designing sales ... (Read 78 times)

Mr3Hunna · **on:** Jun 29, 2018

Discuss the major factors to consider when designing sales territories.

Question 2

Traditional marketing media are more consumer-driven than digital media.

Indicate whether the statement is true or false

cascooper22 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

When deciding on territories, sales managers must consider size, geographic shape, routing, and scheduling.
Several factors enter into the design of a sales territory's size and geographic shape. First, sales managers must construct territories that allow sales potential to be measured. Sales territories often consist of several geographic units, such as census tracts, cities, counties, or states, for which market data are obtainable. Sales managers usually try to create territories with similar sales potential, or requiring about the same amount of work. If territories have equal sales potential, they will almost always be unequal in geographic size.

The geographic size and shape of a sales territory are the most important factors affecting the routing and scheduling of sales calls. Next in importance is the number and distribution of customers within the territory, followed by sales call frequency and duration. Those in charge of routing and scheduling must consider the sequence in which customers are called on, specific roads or transportation schedules to be used, number of calls to be made in a given period, and time of day the calls will occur.

Answer to Question 2

False