Which of the following is a reason integrated marketing communication is increasingly being accepted?
A) More precisely targeted promotional tools, like the Internet, are available.
B) Consumers want more communications from marketers.
C) Upper management is demanding that marketers use it more.
D) It is a way to meet regulatory requirements.
E) It guarantees marketing success.
Question 2
Compared to other influencers, professional influencers are usually
a. paid more by companies to push their products.
b. in need of hard data or clinical study results before supporting a brand.
c. dependent upon their social groups for their marketing success.
d. easier to recruit for marketing efforts.
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