Author Question: Goodyear is a manufacturer and marketer of tires for new passenger cars. In recent years, the ... (Read 36 times)

justinmsk · **on:** Jun 29, 2018

Goodyear is a manufacturer and marketer of tires for new passenger cars. In recent years, the company's business has declined because of the overall decrease in consumer demand for new cars. In this case, the demand for Goodyear's tire products is said to be ____ since it depends on the demand for new cars.
A) inelastic
B) fluctuating
C) derived
D) elastic
E) nonderived

Question 2

Primary demand is defined as
A) demand for a product category.
B) demand for a new product.
C) consumer awareness of a product category.
D) stimulating demand for any products.
E) demand for a particular brand.