A sharing of meaning defines
A) promotion.
B) information.
C) noise.
D) interference.
E) communication.
Question 2
You are a marketing associate at a promotional firm that specializes in innovative branding. You will be meeting with several clients next week and you need to review their files and get updated on their latest promotional efforts. In your initial review, you realize that all four clients are currently paying a fee to have their brands exposed or displayed within some entertainment format. This means they are all taking part in
a. event sponsorship.
b. product placement.
c. branded entertainment.
d. co-branding.
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