Author Question: ________ innovation makes surface modifications that improves customers' experience of established ... (Read 23 times)

codyclark

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________ innovation makes surface modifications that improves customers' experience of established products or processes.
 a. Experiential
 b. Disruptive
 c. Application
 d. Product

Question 2

Preference reversals can occur any time consumers weigh information inconsistently.
 
 Indicate whether the statement is true or false



amandalm

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Answer to Question 1

a

Answer to Question 2

true



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