Author Question: Which of the following is true of mobile marketing? a. The recall rate for mobile marketing is low. ... (Read 136 times)

Shelles · **on:** Jun 29, 2018

Which of the following is true of mobile marketing?
a. The recall rate for mobile marketing is low.
b. Consumers can not access videos on their mobile devices.
c. Consumers will always receive promotions that are relevant to them.
d. Promotions will always reach mobile users directly on their devices.

Question 2

Identity is a sociological concept and it matters a great deal to advertisers. The current thinking is that the presence of celebrities in ads help contemporary consumers:
a. minimize buying power.
b. legitimize the symbolic value of consumption.
c. work out their identity issues.
d. reject conspicuous consumption behaviors.