Why is an effective communication system so important for a ...

[james9437]

Why is an effective communication system so important for a franchise?
 a. an effective communication system helps the franchise look organized.
  b. an effective communication system helps attract more franchisees.
  c. an effective communication system will affect the franchise's success and foster continued growth and development of the franchise.
  d. an effective communication system will affect the franchise's success, foster continued growth and development of the franchise, and ensure effective superior-subordinate relationships.

Question 2

In the quest for customer loyalty, service organizations should not consider the costs to serve a loyal customer.
 
 Indicate whether the statement is true or false

[TINA]

Answer to Question 1

D. The effectiveness of the communication system will dramatically affect the success of the franchise system. Effective communication through carefully planned systems of information is critical for continued growth and development of the franchise. Communication is also integral to the superior-subordinate relationships within the franchisor's and the franchisee's organizations. The more effective the communication, the more effective will be the supervision.

Answer to Question 2

F