Author Question: The creative potential of rests in its ability to stimulate a theater of the mind, which allows a ... (Read 83 times)

Starlight · **on:** Jun 29, 2018

The creative potential of

rests in its ability to stimulate a theater of the mind, which allows a copywriter to

create images and moods for audiences that transcend those created in any other medium.
a. Internet
b. television
c. radio
d. print

Question 2

With media clutter and fragmentation,:
a. advertisers are developing a lack of faith in advertising alone.
b. the probability of any one advertisement making a real difference has increased manifold.
c. there are very few media choices available to advertisers.
d. promotion options are no longer attractive to advertisers.