The creative potential of rests in its ability to stimulate a ...

[Starlight]

The creative potential of
 
  rests in its ability to stimulate a theater of the mind, which allows a copywriter to
 
  create images and moods for audiences that transcend those created in any other medium.
 a. Internet
  b. television
  c. radio
  d. print

Question 2

With media clutter and fragmentation,:
 a. advertisers are developing a lack of faith in advertising alone.
  b. the probability of any one advertisement making a real difference has increased manifold.
  c. there are very few media choices available to advertisers.
  d. promotion options are no longer attractive to advertisers.

[kbennett34]

Answer to Question 1

c

Answer to Question 2

a

[Starlight]

TYSM

[bimper21]

Gracias!