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Author Question: In the context of the affective strategy, which of the following elements is the most prevalent form ... (Read 9 times)

kshipps

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on: Jun 29, 2018
In the context of the affective strategy, which of the following elements is the most prevalent form of direct-marketing communication?
 a. direct mail c. direct selling
  b. telemarketing d. direct-response advertising

Question 2

All of the following are direct marketing elements for the affective strategy except
 a. direct mail c. direct selling
  b. catalogs d. All of the above apply.


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sierramartinez

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Consumers refer to direct mail as junk mail..

Answer to Question 2

D
All forms of direct marketing used in the context of direct forms of distribution are applicable to the affective strategy.


kshipps

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Reply 2 on: Jun 29, 2018
:D TYSM

momolu

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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