Author Question: Scales provide _____ rules that indicate that a certain value on a scale corresponds to some true ... (Read 53 times)

nautica902

  • Hero Member
  • *****
  • Posts: 591
Scales provide _____ rules that indicate that a certain value on a scale corresponds to some true value of a concept.
 Fill in the blank(s) with correct word

Question 2

When a marketing campaign focuses on brand attributes or features perceived by the customer as important and desirable aspects they like to have in a product, which of the following strategies is being used?
 a. positioning by customer benefit c. positioning by celebrity
  b. positioning by user image d. positioning by application



Joc

  • Sr. Member
  • ****
  • Posts: 317
Answer to Question 1

correspondence

Answer to Question 2

A
Definition of positioning by customer benefit



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The National Institutes of Health have supported research into acupuncture. This has shown that acupuncture significantly reduced pain associated with osteoarthritis of the knee, when used as a complement to conventional therapies.

Did you know?

Oliver Wendell Holmes is credited with introducing the words "anesthesia" and "anesthetic" into the English language in 1846.

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

Asthma attacks and symptoms usually get started by specific triggers (such as viruses, allergies, gases, and air particles). You should talk to your doctor about these triggers and find ways to avoid or get rid of them.

For a complete list of videos, visit our video library