Author Question: For sales promotion to be effective, the campaign planned by manufacturers must gain the support of ... (Read 49 times)

Deast7027 · **on:** Jun 29, 2018

For sales promotion to be effective, the campaign planned by manufacturers must gain the support of the local retailer population.

Indicate whether the statement is true or false

Question 2

Identify various internal sources of secondary data and explain how researchers can search this type of data.

fdliggud · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

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Answer to Question 2

Internal and proprietary data is defined as data that originated in the organization, or data created, recorded, or generated by the organization. Most organizations routinely gather, record, and store internal data to help them solve future problems. Routine documents such as sales invoices allow external financial reporting, which in turn can be a source of data for further analysis. Sales information, customer complaints, service records, and warranty card returns are other examples of this type of secondary data.