Why is information provided by trade associations often quite ...

[notis]

Why is information provided by trade associations often quite general in nature?
 a. Because the frequency of updates is very low
  b. Because the basic intent of such information is to serve as an appetizer
  c. Because summary information is what most international organizations look out for
  d. Because of the wide variety of clients served

Question 2

Explain when research should be conducted externally and when it should be done internally.

[Gabe]

Answer to Question 1

D

Answer to Question 2

When the firm facing a decision encounters one of the following situations, they should consider having the research performed by an outside agency:
(1) An outside agency often can provide a fresh perspective.
(2) An outside agency often can be more objective.
(3) An outside agency may have special skills.
(4) An outside agency will have local knowledge and expertise and may specialize in research from its home area.

Likewise, there are conditions that make in-house research more attractive:
(1) If the research project needs to be completed very quickly.
(2) If the research project will require the close collaboration of many other employees from diverse areas of the organization.
(3) In-house research can almost always be done more cheaply than that done by an outside firm.
(4) If secrecy is a major concern.