A Thurstone scale is widely used in business research because of ...

[vinney12]

A Thurstone scale is widely used in business research because of its simplicity.
 
 Indicate whether the statement is true or false

Question 2

Policymakers will be sufficiently responsive in setting international trade policy objectives that increase opportunities for firms and choices for consumers when _____.
 a. the voices of retailers, consumers, wholesalers, and manufacturers are heard
  b. all nations adopt the IMF treaty
  c. the WTO imposes sanctions on nonresponsive countries
  d. a performance plan is developed to adhere to customer feedback

[al]

Answer to Question 1

F
Its current popularity is low because the construction of a Thurstone scale is fairly complex process that requires two stages, making it time-consuming and costly.

Answer to Question 2

A