The free-flow layout does NOT work well in large department stores or other stores offering a great variety of merchandise because:
a. it fails to provide cues as to where one department stops and another starts.
b. customers are encouraged to spend too much time browsing rather than moving efficiently through the store.
c. the arrangement of merchandise is difficult to blend for a consistent store environment.
d. they encourage customers to browse through the entire store so that they can see all of the merchandise and not concentrate on one area.
e. the average time spent in any particular department is reduced, thereby reducing average sales.
Question 2
The retail mix is a combination of merchandise, price, advertising and promotion, location, customer service and selling, and store layout and design that best serves the segments targeted by the retailer.
Indicate whether the statement is true or false
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