Which of the following statements about a Likert scale is FALSE?
a. The Likert scale is one of the most widely used attitude-scaling techniques in marketing research.
b. The subject indicates his/her degree of agreement or disagreement with each statement.
c. Researchers anchor only the endpoints of the scale.
d. A total score for each subject can be calculated by adding or averaging the scores across items.
e. Subjects can indicate the intensity of their feelings.
Question 2
What type of scale is the following?
Indicate your overall opinion about Dell computers by circling one of the following categories:
Very Bad Bad Good Very Good
1 2 3 4
a. Stapel scale
b. Constant-sum scale
c. Comparative-ratings scale
d. Graphic-ratings scale
e. Itemized-ratings scale
Deimos in color on February 21, 2009 by the same (not to scale)
Apparent Magnitude Scale
Early in the twentieth century, when malnutrition was common, companies such as this one advertised
An electronic scale.
How to convert verbal statements into algebraic equations (Part 1)
The human X chromosome (left) and the Y chromosome (right). This false-color scanning electron micro