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Author Question: Discuss the two basic means of obtaining primary data.[br][br][b][color=gray]Question ... (Read 65 times)

cartlidgeashley

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on: Jun 29, 2018
Discuss the two basic means of obtaining primary data.

Question 2

A(n) ___________________ _ is a device that is used by researchers to study a subject's eye movements while he is reading a copy of an advertisement.
 Fill in the blank(s) with correct word


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ky860224

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Reply #1 on: Jun 29, 2018
Answer to Question 1

The two basic means of obtaining primary data are communication and observation. Communication involves questioning respondents to secure the desired information, using a data collection instrument called a questionnaire. Observation involves scrutinizing the situation of interest and recording the relevant facts, actions, or behaviors.

Answer to Question 2

eye tracker camera


cartlidgeashley

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

rachel

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Reply 3 on: Yesterday
Excellent

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