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Author Question: Which item is not a good reason for using a standardized message strategy? a. Differing literacy ... (Read 40 times)

lak

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on: Jun 29, 2018
Which item is not a good reason for using a standardized message strategy?
 a. Differing literacy rates across regions
  b. Shrinking product life cycles
  c. Common product preferences
  d. Cost reductions by avoiding duplicating creative effort

Question 2

_____ increases the probability that we will purchase the same brand again.
 A) Reinforcement
  B) Punishment
  C) Compliance
  D) Reactance
  E) Commitment


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aadams68

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Standardized messages work well in markets with common product preferences. The use of a standardized message improves marketing efficiency and leads to lower costs. Shrinking product life cycles pressure companies to accelerate worldwide rollout of new products. The shorter life cycle makes it difficult to work with local agencies. Differing literacy rates works against standardization. A magazine campaign that works well in a literate country may not work at all in a country with a low literacy rate.

Answer to Question 2

A


lak

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Reply 2 on: Jun 29, 2018
Excellent

strudel15

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Reply 3 on: Yesterday
:D TYSM

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