Author Question: According to the text, which method did Mercedes-Benz use to discourage parallel imports? a. ... (Read 62 times)

fasfsadfdsfa

  • Hero Member
  • *****
  • Posts: 554
According to the text, which method did Mercedes-Benz use to discourage parallel imports?
 a. Mercedes charged the same retail price worldwide.
  b. Mercedes informed consumers about he perils of buying parallel imports.
  c. Mercedes took the parallel importers to court.
  d. Mercedes complicated the repair and servicing process of the gray market automobiles.

Question 2

In low-processing situations, a simple message is more likely to be effective because consumers will:
 A) not want to purchase products with a low brand image.
  B) be able spend a lot of time evaluating competitive prices.
  C) be able judge products based on source credibility.
  D) be influenced by co-consumers who have supportive arguments for a product.
  E) not have to process a lot of information.



6ana001

  • Sr. Member
  • ****
  • Posts: 311
Answer to Question 1

D
Mercedes-Benz pursued to measures to discourage parallel imports according to the text. Mercedes created very different automobiles for the U.S. and European markets. Mercedes also complicated the repair process. Individuals purchasing gray market Mercedes-Benz automobiles in the U.S. must order replacement parts from Stuttgart, Germany, making the cost of maintenance prohibitive.

Answer to Question 2

E



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

In most climates, 8 to 10 glasses of water per day is recommended for adults. The best indicator for adequate fluid intake is frequent, clear urination.

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

Did you know?

Nitroglycerin is used to alleviate various heart-related conditions, and it is also the chief component of dynamite (but mixed in a solid clay base to stabilize it).

Did you know?

Most childhood vaccines are 90–99% effective in preventing disease. Side effects are rarely serious.

For a complete list of videos, visit our video library