Consumer theft is usually done by people with lower ...

[Zoey63294]

Consumer theft is usually done by people with lower socio-economic status.
 
 Indicate whether the statement is true or false

Question 2

American Express Travel Agency has seen the leisure portion of its business fall 25 percent in the last two years. The agency is worried that the needs of the leisure customer are changing as many are purchasing tickets off the Internet. If it decides to do some research, what should be the first step in the marketing research process?
 a. Collect the data
  b. Formulate the problem
  c. Analyze the marketplace
  d. Plan the research design
  e. Specify the sampling plan

[ApricotDream]

Answer to Question 1

F

Answer to Question 2

b

[Zoey63294]

Thanks for the timely response, appreciate it

[xiaomengxian]

Gracias!