Which element of the promotion mix consists of efforts aimed at ...

[Yolanda]

Which element of the promotion mix consists of efforts aimed at enhancing a firm's reputation and image with the general public?
 
  A) sales promotion
  B) personal selling
  C) public relations
  D) brand placement

Question 2

In international trade, what is a quota?
 
  A) a guarantee by one country to buy some minimum amount from another
  B) a quantitative limit on the amount of a product that can be imported or exported
  C) a countertrade arrangement that establishes the value of imports and exports
  D) a bilateral agreement calling for mutual access to markets

Question 3

Which pitfall of alliances exists when the economic circumstances that motivated the alliance no longer exist?
 
  A) changing circumstances
  B) loss of autonomy
  C) distribution of earnings
  D) information access

[Christopher]

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[Yolanda]

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[Christopher]

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