Author Question: A push strategy is the most efficient promotional strategy when distribution channels are lengthy. ... (Read 48 times)

lilldybug07 · **on:** Jul 7, 2018

A push strategy is the most efficient promotional strategy when distribution channels are lengthy.

Indicate whether the statement is true or false

Question 2

A common example of a push strategy is the creation of consumer demand through direct marketing techniques.

Indicate whether the statement is true or false