Author Question: EcoAthlete determines that the target market for its running shoes is people who are environmentally ... (Read 21 times)

student77

  • Hero Member
  • *****
  • Posts: 567
EcoAthlete determines that the target market for its running shoes is people who are environmentally conscious. It uses only environmentally friendly materials in the production of its shoes, and packaging is made of exclusively recycled material. Which dimension of market segmentation does EcoAthlete use in determining this target market?
 A) Demography
  B) Geography
  C) Lifestyle and behavior
  D) Geodemography
  E) Industry

Question 2

Disney is a leader in the effort to promote sustainable tourism. For example, treats sold in Disney World and Disneyland parks are baked in eco-friendly bakeries that use Energy Star-rated equipment, skylights for natural illumination, and the bakeries recycle expired baked goods and grains into livestock feed.
 
  Disney is looking to expand its sustainability efforts, particularly in the area of community outreach. Which of the following would be an appropriate action to fulfill this plan?
 A) Reuse cooking oil to power railroad trains that circle the properties.
  B) Donate a portion of Earth Day ticket sales to local conservation efforts in Florida and California.
  C) Replace lighting fixtures with energy-efficient alternatives.
  D) Wash buses and clean streets at parks and resorts with reclaimed water.
  E) Use 100 recycled plastic merchandise bags at Disney park locations.



T4T

  • Sr. Member
  • ****
  • Posts: 348
Answer to Question 1

C

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

As many as 20% of Americans have been infected by the fungus known as Histoplasmosis. While most people are asymptomatic or only have slight symptoms, infection can progress to a rapid and potentially fatal superinfection.

Did you know?

Signs and symptoms of a drug overdose include losing consciousness, fever or sweating, breathing problems, abnormal pulse, and changes in skin color.

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

For a complete list of videos, visit our video library