EcoAthlete determines that the target market for its running shoes is people who are environmentally conscious. It uses only environmentally friendly materials in the production of its shoes, and packaging is made of exclusively recycled material. Which dimension of market segmentation does EcoAthlete use in determining this target market?
A) Demography
B) Geography
C) Lifestyle and behavior
D) Geodemography
E) Industry
Question 2
Disney is a leader in the effort to promote sustainable tourism. For example, treats sold in Disney World and Disneyland parks are baked in eco-friendly bakeries that use Energy Star-rated equipment, skylights for natural illumination, and the bakeries recycle expired baked goods and grains into livestock feed.
Disney is looking to expand its sustainability efforts, particularly in the area of community outreach. Which of the following would be an appropriate action to fulfill this plan?
A) Reuse cooking oil to power railroad trains that circle the properties.
B) Donate a portion of Earth Day ticket sales to local conservation efforts in Florida and California.
C) Replace lighting fixtures with energy-efficient alternatives.
D) Wash buses and clean streets at parks and resorts with reclaimed water.
E) Use 100 recycled plastic merchandise bags at Disney park locations.
Older people who exercise cognitive skills, like these chess players, retain those skills well into ...
If the pump is not running, check the wiring and current flow before going through the process of ...
A free-running circadian sleep–wake cycle 25.3 hours in duration. Despite living in an unchanging ...
Cranial nerves and their target regions
Iraqi market
Suppose the market supply curve is p = 5Q. If price increases from 10 to 15, the change in ...