Author Question: Kellogg's has decided to expand their product line to include instant oatmeal cups. Management at ... (Read 74 times)

iveyjurea · **on:** Jul 14, 2018

Kellogg's has decided to expand their product line to include instant oatmeal cups. Management at Kellogg's would like to gain market share quickly, so they should focus on the _______ element of the marketing mix.
A) placement
B) pricing
C) product
D) packaging
E) promotion

Question 2

MasterCard sends a customer a memo that discloses the true cost of borrowing with each billing statement. It does this because it realizes that the customer has the right to:
A) choose.
B) obtain credit.
C) be heard.
D) safety.
E) be informed.