« previous next »

Author Question: The American Marketing Association (AMA) has over 40,000 members worldwide, in more than 80 ... (Read 65 times)

cmoore54

  • Hero Member
  • *****
  • Posts: 568
on: Sep 11, 2018
The American Marketing Association (AMA) has over 40,000 members worldwide, in more than 80 countries, with nearly 400 chapters throughout North America and Canada. The AMA serves all levels of marketing practitioners, including fashion marketing professionals.
  According to the web site, what is the threefold mission of the AMA?
  An advertisement for a line of mens suits claims that they were made of ''the finest materials'' by ''leading Italian tailors.'' In fact, the suits were cheaply made in Mexico. How has this advertisement violated the code of ethics a marketer should follow in the area of promotions, as described on the AMAs site?

Question 2

Which type of pricing follows the fashion cycle?
 
  a. Cost-oriented pricing c. Demand-oriented pricing
  b. Price discounting d. All types of pricing follow the fashioncycle


Expo

  • Sr. Member
  • ****
  • Posts: 351
Reply #1 on: Sep 11, 2018
Answer to Question 1

The primary roles of the AMA are to (1) always understand and satisfy the needs of marketers so as to provide them with products and services that will help them be better marketers; (2) empower marketers through information, education, relationships, and resources that will enrich their professional development and careers; and (3) advance the thought, application, and ethical practice of marketing.
In the area of promotions, a marketer should avoid false and misleading advertising; reject high-pressure manipulations or misleading sales tactics; and avoid sales promotions that use deception or manipulation. The ad appears to false and misleading, thus violating the AMAs standards.

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Did you know?

Vaccines cause herd immunity. If the majority of people in a community have been vaccinated against a disease, an unvaccinated person is less likely to get the disease since others are less likely to become sick from it and spread the disease.

Did you know?

The familiar sounds of your heart are made by the heart's valves as they open and close.

Did you know?

Blastomycosis is often misdiagnosed, resulting in tragic outcomes. It is caused by a fungus living in moist soil, in wooded areas of the United States and Canada. If inhaled, the fungus can cause mild breathing problems that may worsen and cause serious illness and even death.

Did you know?

Many medications that are used to treat infertility are injected subcutaneously. This is easy to do using the anterior abdomen as the site of injection but avoiding the area directly around the belly button.

Spain’s North American Frontier, c. 1750 Spain’s North American Frontier, c. 1750
John Gast, American Progress. John Gast, American Progress.
North American Climates North American Climates
Marketing Management (13th Edition) Marketing Management (13th Edition)
Recently discovered members of the deep pelagic community Recently discovered members of the deep pelagic community
Video: Oxygen transport: association and dissociation & Factors that affect hemoglobin's saturation with O2

For a complete list of videos, visit our video library