Question 1
With the semantic differential scale, it is best to use "flat" or plain statements and let the respondent indicate the intensity of his or her feelings by using the agree-disagree response continuum position.
◦ true
◦ false
Question 2
Words we use commonly in speaking to one another sometimes encourage biased answers when they appear on a questionnaire because their literal interpretations are impossible to answer.
◦ true
◦ false