Author Question: Unhappy customers a. don't come back. b. don't tell your business why they are unhappy. c. tell ... (Read 185 times)

altibaby · **on:** Jun 23, 2018

Unhappy customers
a. don't come back.
b. don't tell your business why they are unhappy.
c. tell others why they are unhappy with your business.
d. all of these choices.

Question 2

Explain how Maslow's need hierarchy can help you write a more effective persuasive message to the receiver.

gasdhashg · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

D

Answer to Question 2

Some people may respond favorably to appeals to physiological, security, and safety needs. People with these needs would be interested in benefits such as convenience, durability, efficiency, or serviceability. Others may respond favorably to appeals to their social, ego, and self-actualizing needs. People with these needs would want to be loved, entertained, remembered, praised, appreciated, or respected.

Before writing a persuasive message, you should consider how your persuasive appeal could satisfy the receiver's needs and wants.