Author Question: Which of the following items included with a sales letter is NOT meant to provide customers with an ... (Read 73 times)

Hungry! · **on:** Jun 23, 2018

Which of the following items included with a sales letter is NOT meant to provide customers with an opportunity to act on an urge to buy?

A. A collection letter
B. A sample product
C. An order form
D. A postage-paid reply card

Question 2

True Green Inc, a pharmaceutical company, is promoting a new drug for arthritic knee pain. With the help of its existing database of hospitals and private clinics, True Green is sending out sales letters to all its prospective customers. Which of the following would be an appropriate rhetorical question to be used in the sales letter?

A. How long have you been suffering from arthritic knee pain?
B. Would you like to be free from arthritic knee pain?
C. What medications have you been prescribed for arthritic knee pain?
D. What causes arthritic knee pain?

atrochim · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

A
A collection letter is not meant to provide customers with an opportunity to act on an urge to
buy. A collection letter is a letter in which a company reminds certain customers that they have
not paid their bills.

Answer to Question 2

B
Would you like to be free from arthritic knee pain? would be an appropriate rhetorical
question to be used in the sales letter. A rhetorical question is a question that is posed solely
for effect, with no expectation of a reply or a clear yes or no. Rhetorical questions are asked to
stimulate thought about a specific topic.