Answer to Question 1
Answer: Imagine the audience of your presentation asking you, What is the one thing you want me to remember from this presentation? That one thing is your main message. The best messages will answer a question for the audience. Sometimes your audience will come to the presentation with a question in mind. At other times, you will need to raise the question for them in the first few minutes of your presentation.
For most business presentations, the main message should:
1. Take the audience's point of view (often using the words you, we, and us) and include other key players, such as the board of directors, employees, investors, customers, or partners, if they are involved.
2. Address a problem, concern, or need that your audience cares about, for example, growing the business, saving money, increasing return on investment, or enhancing employee satisfaction.
3. Present your solution and highlight what the audience will gain from that solution.
4. Explicitly or implicitly lead your audience to the outcome you intend.
Answer to Question 2
Answer: True
Explanation: During a live online presentation, if you are using a webcam, look frequently at the camera (rather than at the screen) so that remote people feel that you are making eye contact with them.
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