Author Question: If you can't be sure which medium will be best to convey your persuasive message to a diverse ... (Read 164 times)

jazziefee · **on:** Jun 23, 2018

If you can't be sure which medium will be best to convey your persuasive message to a diverse audience, you should

A) choose the one that is most economical.
B) select the one that is easiest to use (such as email).
C) use two or more media at the same time.
D) choose one at random and see how well it works.
E) not send the message.

Question 2

Business professionals know that ________ is the attempt to change an audience's attitudes, beliefs, or actions.

A) deception
B) sales
C) persuasion
D) trickery
E) marketing

jasonq · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: C
Explanation: C) If one medium doesn't seem clearly better than the rest, try using a combination of two or more media. For example, you might combine social media promotion with radio advertisements. When more than one medium is used, make sure that your campaigns complement one another with respect to approach and content.

Answer to Question 2

Answer: C
Explanation: C) Persuasion attempts to change the attitudes, beliefs, or actions of an audience. Persuasion is not about trickery or deceit; instead, it's about letting audiences know they have choices and presenting your offering in the best possible light.