The 2.0 approach to business communication differs from the ...

[sammy]

The 2.0 approach to business communication differs from the traditional approach because it encourages audiences to
 
  A) become active participants in the communication.
  B) listen compliantly and passively.
  C) absorb the information the sender shares.
  D) remain aloof when communicating in business.
  E) use introspection as the pathway to success.

Question 2

Most companies that embrace Business Communication 2.0
 
  A) completely abandon the traditional approach to communication.
  B) will eventually return to a 1.0 approach, since the technology turns out to be too complicated for most employees.
  C) adopt a hybrid approach to communication, in which some messages follow the traditional model and others follow the 2.0 approach.
  D) adopt a downward communication model.
  E) follow a social model to communication.

[lkanara2]

Answer to Question 1

Answer: A
Explanation: A) Traditional business messages are scripted by designated communicators, approved by someone in authority, distributed through selected channels, and delivered without modification to a passive audience. In the 2.0 approach, customers and other stakeholders are active participants who influence or take control of conversations.

Answer to Question 2

Answer: C
Explanation: C) No company, no matter how enthusiastically it embraces Web 2.0, is going to be run by a social club. Instead, a hybrid approach is emerging in which some communications follow the traditional approach, while others follow the 2.0 approach. Business 2.0 is about both approaches to communication. Business 2.0 is not about being European or from any specific place.