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Author Question: Explain how business subcultures may affect international business ... (Read 117 times)

bucstennis@aim.com

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on: Jun 24, 2018
Explain how business subcultures may affect international business transactions.

Question 2

A major obstacle to conducting successful international business is ___________________ _, which is the belief that one's culture is better than other cultures.
 Fill in the blank(s) with correct word


janieazgirl

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Reply #1 on: Jun 24, 2018
Answer to Question 1

Transactions between business subcultures that are very similar will usually be both easier and more frequent than those between business subcultures that are very different.

Answer to Question 2

ethnocentrism


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