Author Question: Phone book sampling frames are inadequate because of a. plus-one sampling. b. people who have ... (Read 78 times)

jCorn1234 · **on:** Jun 28, 2018

Phone book sampling frames are inadequate because of
a. plus-one sampling.
b. people who have recently moved or have unlisted numbers.
c. random-digit dialing.
d. interviewer bias.
e. small sample size.

Question 2

John really did not think much about Wind Out breath mints until he bought a pack and realized how strong they were. Then he decided he liked them. This is an example of how, for these types of products,
a. strong attitudes are more likely to develop after purchase.
b. advertising has a strong effect on purchase.
c. word of mouth has a strong effect on purchase.
d. repetition has little effect on decision making.
e. processing of information about attributes can affect purchase.