The majority of retail sales information is based on store ...

[lidoalex]

The majority of retail sales information is based on store audits.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

According to the ____, consumers can have a favorable attitude toward an ad because they either have favorable cognitive reactions or favorable affective reactions to it.
 a. favorable attitude theory
  b. affective reaction law
  c. cognition/affect hypothesis
  d. evaluative consistency theory
  e. dual-mediation hypothesis

[tandmlomax84]

Answer to Question 1

False

Answer to Question 2

E

[lidoalex]

Thanks for the timely response, appreciate it

[dantucker]

YES! Correct, THANKS for helping me on my review