Author Question: The business market consists of the following three components: a. commercial enterprises, ... (Read 96 times)

Yi-Chen · **on:** Jun 28, 2018

The business market consists of the following three components:
a. commercial enterprises, resellers, and government.
b. manufacturers, institutions, and defense.
c. manufacturers, service organizations, and government.
d. commercial enterprises, service organizations, and government.
e. commercial enterprises, institutions, and government.

Question 2

The National Panel Diary (NPD Group) is
a. Concerned with size and nature of the television commercial audience.
b. An advertisement readership service.
c. A well-known diary panel concerned with the consumption of various goods and services.
d. An annual service provided to consumers reporting on the average family's consumption behavior.
e. A group that primarily tracks food-related trends in the U.S.