Author Question: Every time Brad sees an ad for broccoli that claims it will make consumers popular, he thinks to ... (Read 92 times)

kodithompson

  • Hero Member
  • *****
  • Posts: 566
Every time Brad sees an ad for broccoli that claims it will make consumers popular, he thinks to himself, Nonsense. Nothing will make me popular. That movie star is just paid to say that. This is an example of
 a. beliefs.
  b. cognitive responses.
  c. affective tags.
  d. motivational stimuli.
  e. affective stimuli.

Question 2

The concept of exchange is fundamental to the definition of marketing. What is the best description of exchange?
 a. The activities that are performed primarily by manufacturers and retailers.
 b. The development of products, distribution channels, promotional strategies, and pricing objectives to satisfy customer requirements.
 c. The transfer of products in return for monetary considerations.
 d. The transfer of goods, services, or ideas in return for something of value.
 e. The transfer of products that occurs among for-profit organizations.



kbennett34

  • Sr. Member
  • ****
  • Posts: 333
Answer to Question 1

B

Answer to Question 2

d



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Not getting enough sleep can greatly weaken the immune system. Lack of sleep makes you more likely to catch a cold, or more difficult to fight off an infection.

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Did you know?

A good example of polar molecules can be understood when trying to make a cake. If water and oil are required, they will not mix together. If you put them into a measuring cup, the oil will rise to the top while the water remains on the bottom.

Did you know?

Cucumber slices relieve headaches by tightening blood vessels, reducing blood flow to the area, and relieving pressure.

For a complete list of videos, visit our video library