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Author Question: ________ has been related to positive outcomes for firms, including customer satisfaction, ... (Read 78 times)

asd123

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  • Posts: 557
on: Jun 28, 2018
________ has been related to positive outcomes for firms, including customer satisfaction, motivation and perceived quality.
 a. Compatibility management
 b. Market-focused management
 c. Industrial socialization
 d. Consumer socialization

Question 2

You are the product manager for Buckstars Coffee, a nationally distributed brand. Buckstars has been declining in
  absolute level of sales for the last four consecutive months. You ask the marketing research department to do a
  study to determine why sales have declined. The most appropriate research strategy is:
 a. An experimental study.
  b. A field experiment followed by an exploratory study.
  c. An experimental study followed by a descriptive study.
  d. An exploratory study.
  e. A descriptive study involving a field survey of actual and potential customers.


onowka

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

d


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