Needs a. are cognitions that create inner value for consumers. ...

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Needs
 a. are cognitions that create inner value for consumers.
  b. are deeper-level goals that reflect a high level of involvement.
  c. are temporary wants.
  d. reflect inner forces that create tension in individuals.
  e. are affects that create outer value for consumers.

Question 2

____ reflect the objectives we would like to achieve given the current situation.
 a. Needs
  b. Values
  c. Goals
  d. Wants
  e. Brand loyalties

[tjayeee]

Answer to Question 1

D

Answer to Question 2

C

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TYSM

[ktidd]

Thanks for the timely response, appreciate it