Author Question: Needs a. are cognitions that create inner value for consumers. b. are deeper-level goals that ... (Read 118 times)

newbem · **on:** Jun 28, 2018

Needs
a. are cognitions that create inner value for consumers.
b. are deeper-level goals that reflect a high level of involvement.
c. are temporary wants.
d. reflect inner forces that create tension in individuals.
e. are affects that create outer value for consumers.

Question 2

____ reflect the objectives we would like to achieve given the current situation.
a. Needs
b. Values
c. Goals
d. Wants
e. Brand loyalties