By encouraging the adoption of innovative products and services, ...

[aabwk4]

By encouraging the adoption of innovative products and services, salespeople have a negative impact on society.
 
 Indicate whether the statement is true or false

Question 2

Discuss the components of the servuction model. What does the model attempt to explain?

[atrochim]

Answer to Question 1

False

Answer to Question 2




The components of the servuction model include: other customers, contact personnel/service providers, servicescape, and organization and systems (the rules, regulations, schedules and all other behind the scenes activities that influence the customer's service experience).


The first three components are visible to the consumer, the invisible organization and systems are not.
 The servicescape refers to the use of physical evidence to design service environments.


The service providers are the employees who perform the core service, and the contact personnel are other employees who briefly interact with the customer.


The other customers are those who share the primary customer's service experience, and they can enhance or detract from that experience.


The model attempts to explain that the four components of the servuction model combine to create the experience for the consumer, and it is the experience that creates the bundle of benefits that the consumer receives.


The most profound implication of the servuction model is that it demonstrates that consumers are an integral part of the service process.