All of the following are components of a service firm's physical ...

[jhjkgdfhk]

All of the following are components of a service firm's physical evidence except:
 A) exterior design.
  B) landscaping.
  C) firm brochures.
  D) signage.
  E) employee skill set.

Question 2

The basic assumption of __________ is that all customers in the market have similar needs and wants that can be reasonably satisfied with a single marketing program.
 A) holistic marketing
  B) mass marketing
  C) market concentration
  D) focused marketing
  E) single segment marketing

[zacnyjessica]

Answer to Question 1

E

Answer to Question 2

B