Author Question: Written plans are generally more effective than plans not written down. Indicate whether the ... (Read 85 times)

evelyn o bentley

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Written plans are generally more effective than plans not written down.
 
 Indicate whether the statement is true or false

Question 2

Park Rapids Electronics divides their market on the basis of NAICS category, end market served, and type of buying situation. They have also developed a special strategy for large centralized buyers. They are emphasizing:
 A) macro bases of segmentation.
  B) micro bases of segmentation.
  C) a blend of macro and micro bases of segmentation.
  D) psychographic and economic bases of segmentation.
  E) none of the answer choices.



carojassy25

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Answer to Question 1

T

Answer to Question 2

A



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