A common market segmentation base for firms that sell industrial goods are:
a. SAIC codes
b. NAICS codes
c. Segmentation codes
d. Area codes
e. Zip codes
Question 2
When preparing for sales resistance, salespeople should remember ____.
a. sales resistance should be treated like a question
b. sales resistance is normal part of the sales process
c. sales resistance usually reflects interest in the product
d. sales resistance means the buyer is at least somewhat involved in the presentation
e. All of the above