Author Question: Using the ethnographic case approach, marketers observed, interviewed, and videotaped their ... (Read 113 times)

javeds · **on:** Jun 28, 2018

Using the ethnographic case approach, marketers observed, interviewed, and videotaped their observations about consumers using their potential product before producing it.

Indicate whether the statement is true or false

Question 2

In general, most prospects are eager to meet with salespeople.

Indicate whether the statement is true or false