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Author Question: All of the following items may be test marketed except: a. potato chips. b. postal system sorting ... (Read 71 times)

chandani

  • Hero Member
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  • Posts: 541
on: Jun 28, 2018
All of the following items may be test marketed except:
 a. potato chips.
 b. postal system sorting equipment.
 c. cellular telephones.
 d. breakfast cereals.

Question 2

Which of the following is a factor to consider in test-market selection?
 a. population size
 b. self-contained trading area
 c. demographic composition and lifestyle considerations
 d. all of these choices


bulacsom

  • Sr. Member
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  • Posts: 329
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

d


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