Author Question: General Mills has decided to make a concerted effort to attract those individuals who seek variety ... (Read 36 times)

SGallaher96 · **on:** Jun 28, 2018

General Mills has decided to make a concerted effort to attract those individuals who seek variety in their breakfast cereal consumption. They are most likely engaging in segmentation based upon what?
a. Psychographics and lifestyles
b. Usage patterns and commitment levels
c. Geodemographics
d. Demographics

Question 2

Laddering is an approach to probing in which respondents distinguish things by price and quality, resulting in a loyalty index.

Indicate whether the statement is true or false