This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: General Mills has decided to make a concerted effort to attract those individuals who seek variety ... (Read 61 times)

SGallaher96

  • Hero Member
  • *****
  • Posts: 509
on: Jun 28, 2018
General Mills has decided to make a concerted effort to attract those individuals who seek variety in their breakfast cereal consumption. They are most likely engaging in segmentation based upon what?
 a. Psychographics and lifestyles
 b. Usage patterns and commitment levels
 c. Geodemographics
 d. Demographics

Question 2

Laddering is an approach to probing in which respondents distinguish things by price and quality, resulting in a loyalty index.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

stanleka1

  • Sr. Member
  • ****
  • Posts: 325
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

false


SGallaher96

  • Member
  • Posts: 509
Reply 2 on: Jun 28, 2018
Wow, this really help

flexer1n1

  • Member
  • Posts: 373
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

The heart is located in the center of the chest, with part of it tipped slightly so that it taps against the left side of the chest.

Did you know?

An identified risk factor for osteoporosis is the intake of excessive amounts of vitamin A. Dietary intake of approximately double the recommended daily amount of vitamin A, by women, has been shown to reduce bone mineral density and increase the chances for hip fractures compared with women who consumed the recommended daily amount (or less) of vitamin A.

Did you know?

Children of people with alcoholism are more inclined to drink alcohol or use hard drugs. In fact, they are 400 times more likely to use hard drugs than those who do not have a family history of alcohol addiction.

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

Did you know?

The first-known contraceptive was crocodile dung, used in Egypt in 2000 BC. Condoms were also reportedly used, made of animal bladders or intestines.

Over nearly 30 years, humans removed many polar bears for a variety of reasons, from a population in Over nearly 30 years, humans removed many polar bears for a variety of reasons, from a population in
Both individuals and organizations do impression management, trying to communicate messages about ... Both individuals and organizations do impression management, trying to communicate messages about ...
The nurse begins the general survey The nurse begins the general survey
General Characteristics of Muscular Tissue General Characteristics of Muscular Tissue
General Mathematics General Mathematics
General Mathematics General Mathematics
Video: The Krebs Cycle Animation

For a complete list of videos, visit our video library