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Author Question: From a research standpoint, the ____________________ means that research studies often investigate ... (Read 78 times)

mpobi80

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on: Jun 28, 2018
From a research standpoint, the ___________________ _ means that research studies often investigate effects of various combinations of marketing elements on important outcomes such as sales and image.
 Fill in the blank(s) with correct word

Question 2

Studies conducted in the real world tend to have more internal validity than external validity.
 a. True
  b. False
 Indicate whether the statement is true or false


shaikhs

  • Sr. Member
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Reply #1 on: Jun 28, 2018
Answer to Question 1

integrated marketing mix

Answer to Question 2

False


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