Author Question: Central to an understanding of supply chain analytics is to recognize that one of the highest ... (Read 83 times)

sjones · **on:** Jun 28, 2018

Central to an understanding of supply chain analytics is to recognize that one of the highest priorities at many organizations today is to take a giant leap from data to information, and then from information to understanding.

Indicate whether the statement is true or false

Question 2

Some marketers say that firms should seek to enhance not customer satisfaction but rather customers' perceptions of value.
a. True
b. False
Indicate whether the statement is true or false