Corporate strengths should be assessed relative to a firm's ...

[ishan]

Corporate strengths should be assessed relative to a firm's competitors in order to understand customers and their
 a. market segments.
  b. awareness.
  c. demographics.
  d. purchase choices.

Question 2

The nature of the problem the researcher wishes to answer will determine which ____ will serve as a base for computing percentages.
 a. independent variable
  b. marginal total
  c. dependent variable
  d. column mean

[Fayaz00962]

Answer to Question 1

d

Answer to Question 2

B