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Author Question: A marketing vice-president tells the marketing department to schedule a test market in Dallas ... (Read 128 times)

MGLQZ

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on: Jun 28, 2018
A marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is typical of the composition of the target market for a new product nationally. The vice president is asking for a(n) ____.
 a. judgment sample
  b. area sample
  c. cluster sample
  d. convenience sample

Question 2

The mass marketing approach is usually realistic.
 a. True
  b. False
 Indicate whether the statement is true or false


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kingdude89

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

False


MGLQZ

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Reply #2 on: Jun 28, 2018
Thank you :)


kingdude89

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Reply #3 on: Jun 28, 2018
Happy to help you


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