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Author Question: A company decides to send an Internet survey to all of its 127-member sales force to determine their ... (Read 136 times)

V@ndy87

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on: Jun 28, 2018
A company decides to send an Internet survey to all of its 127-member sales force to determine their morale. This is a ____.
 a. cluster sample
  b. multistage area sample
  c. census
  d. sample

Question 2

Describe the three types of purchases in a B2C transaction.


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Anna

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

A low customer involvement purchase in a B2C situation is called a convenience buy. This purchase typically has little forethought and is price sensitive.
A medium customer involvement purchase in a B2C situation is called a shopping buy. In this situation, the consumer puts more thought into the purchase and cares more about the product quality/features.
The last type of purchase has high customer involvement. This situation is called a specialty purchase. Purchases of this type require a great deal of research for the best brands, quality, and price. Marketers for this level try to convince the buyer that their brand is the best choice.


V@ndy87

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

hramirez205

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Reply 3 on: Yesterday
Wow, this really help

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