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Author Question: Multistage samples are frequently used due to their low cost. Indicate whether the statement is ... (Read 59 times)

SO00

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on: Jun 28, 2018
Multistage samples are frequently used due to their low cost.
 
 Indicate whether the statement is true or false

Question 2

Describe the three phases of the purchase process.


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Kedrick2014

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F
Multistage sampling is high cost yet frequently used.

Answer to Question 2

The first phase is the pre-purchase phase. During this phase, the consumer identifies the need or want, searches for a possible solution, and builds a consideration set. The next phase is the purchase phase. During this phase, the consumer narrows the consideration set and decides on a retail channel. Lastly, there is the post-purchase phase. In this phase, the consumer assesses the purchase, and if he is satisfied he will likely make repeat purchases and will generate word of mouth about his purchase.


SO00

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Reply 2 on: Jun 28, 2018
Gracias!

scottmt

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Reply 3 on: Yesterday
:D TYSM

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